Marketing

Is Your Marketing Your Top Salesperson?

You are here because you want to grow your business; you need more prospects; you need more sales; you need more clients. But marketing isn’t a lottery, it’s a battleground. Marketing for small business requires a thoughtful strategy to beat your competitors who are fighting for the same traffic as you are. You are not marketing in a vacuum. Your marketing is either generating leads or it’s quietly costing you:

  1. Your business isn’t credible if no one can find you on Google.
  2. You’re using a marketing team that spends your ad budget but never shows the ROI.
  3. Your last email campaign had more unsubscribes than clicks.

Does Your Marketing Increase Your Revenue?

Marketing is an investment into future revenue. We’re experts in all marketing tactics, so we know which strategies to focus on to get you more sales and clients! e9digital’s marketing packages are tailored to your business, and we only recommend services that generate the most clients, prospects, sales, etc., that you want. We: 

  • Look at the marketplace
  • Assess your competitors
  • Learn who you’re selling to
  • Figure out the appropriate budget based on your goals 

You should be married to the bottom line of what tactics work for your type of business, be it SEO or a sandwich board sign.

If I thought that me standing in the middle of Times Square wearing a sandwich board saying ‘Hire law firm Acme Corp’ would get you the most inbound client leads, then I would do that.

Conrad Strabone, Managing Partner and President | e9digital

How Does e9digital Increase Conversions?

You could be the best at what you do. However, if you don't look like the best at what you do, you're not going to get commensurate business. Our small business marketing process builds the chain of credibility to fix that. It works like this: 

  1. Someone wants to hire a website design firm.
  2. They google it and see your agency in the top ten results. That’s one box checked.
  3. They see a map of local firms and you’re in the top three. That’s another box checked.
  4. They click on your business. They see you have three recent five-star reviews. That’s another box checked.
  5. They click on the website. The website looks pretty slick, and there’s a great portfolio. That’s another box checked.
  6. Finally, they pick up the phone and call you.

Our marketing process creates your chain of credibility that turns your website into an ATM for your business.

Conrad Strabone, Managing Partner and President | e9digital

Learning Your Great Ideas: Client Interviews and AI Training

You are the most important part of your business, and you have unique services and expertise that show how only you can fix their problems. Maybe you’ve experienced this before: you have all these great ideas for blog posts, but you never have time to sit down and write them. We capture those great ideas through regular client interviews (weekly, monthly, etc.) to unlock your business’s story and personalized insights. Using these interviews, we train your client-specific AI model. This model helps us craft content and copy unique to your business quickly.
Goal: we are crafting the foundation of authentic positioning that resonates with your target audience.

When I’m on a long drive, I could listen to the radio or I hop on a call with my team. I use these hours that I'm trapped in a car and can't do anything else to have a conversation and download everything in my head.

Conrad Strabone, Managing Partner and President | e9digital

Keeping You In the Game: Building Your Strategy

Historically, the people and firms that are more proactive in marketing outperform those who do not. Our marketing packages allow our clients to remain active in tactics that are low cost and deliver big value. No company will need the exact same strategy. Based on our initial research and discussions, we will:
  • Create Your Marketing Roadmap: Develop a strategy based on where your target market lives online
  • Define Clear Goals: Create KPIs (key performance indicators) for visibility, credibility, and lead generation.
  • Set Benchmarks: Explain how we will hit those goals per week, month, year, etc.
Our affordable marketing services keep you in the game when your competitors might decide to sit on the sidelines because of uncertainty or risk.

Starting Your Marketing Engine: Helpful Content

You’re a genius at what you do. We capture that in our video interviews and create content.

You’re already doing this on Zoom, it just needs to be distilled and optimized. When you have fresh, helpful information in the places your audience visits, it shows them (and Google) that you’re credible. We do this ourselves—we write content so that we’re the first search engine result for over 400 keywords and show up in AI searches (shout out if you found us through ChatGPT!). Our content team regularly creates:

  • Blogs & Articles: Educate, nurture, and build organic and AI search presence.
  • Case Studies: Showcase real client success stories to build trust.
  • Guides: Provide thought leadership and long-form value pieces.
  • Video & Infographics: Bring stories to life with AI-assisted video production as needed.

Hooking New Clients: Raising Awareness

“Build it and they will come” only works in the movies. In real life, it’s build it, market the crap out of it, and then maybe they’ll come. Your website isn’t magic. It’s bait. And if you’re not putting it in the water, no one’s biting. e9digital does this through a mix of strategies: 

  • SEO (search engine optimization): Technical setup, on-page optimization, and content-driven ranking strategies.
  • GEO (generative engine optimization): Structuring content so AI tools (ChatGPT, Google SGE, etc.) are more likely to surface it in their generated responses.
  • PPC / Google Ads: Keyword-driven campaigns to capture intent-based traffic.
  • Retargeting: Bring back visitors who didn’t convert the first time by advertising to them on other platforms (Facebook, Google, etc.).
  • Outreach Marketing: Direct relationship building via LinkedIn and affiliate partnerships.

These strategies help your website draw a wider net with your target market.

Playing the Game Better: Client Offense and Defense

Potential clients may be interested in your services but not quite ready to make a decision. You need to keep them engaged (without clogging up their inbox). Additionally, current clients need to be reminded of the great services that you offer, so that you don’t lose them to a competitor. We handle client offense and defense through:

  • Email Marketing: Weekly digests, nurture flows that thoughtfully teach them about your services, and credibility campaigns.
  • Social Campaigns: Consistent branded posts that amplify content.
  • Reputation Optimization: Encourage and manage reviews, testimonials, and LinkedIn presence to reinforce credibility.

We play offense to try to acquire new prospects, and we play defense to protect your existing customers.

Conrad Strabone, Managing Partner and President | e9digital

Are You Reinforcing Your Value With Clients?

An investment doesn’t make money overnight. It takes time to build and grow. We are positioning you for sustainable growth, ensuring your marketing rings true with your target market. We continuously improve your performance through:
  1. Ongoing optimization based on tracked performance data.
  2. Regular strategy reviews to adapt as markets, technology, and goals evolve.
Your marketing is not a one and done project; it’s a constant pipeline to grow your business. Let’s help you scale your business to the next level. Schedule a meeting with our marketing team today.
New York, NY
606 West 57th Street, Suite 4403, New York NY 10019

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