Full-service corporate rebranding strategy

LM Cohen is a certified public accounting firm known for their unique ability to provide out-of-the-box thinking and innovative strategy as well as establish transparent and trusted relationships with clients. In August of 2020, LM Cohen approached e9digital with the purpose of developing a corporate rebranding strategy for their new name, LMC, as well as a website that best reflects their company values to attract new business, verticals, employees and gain tremendous visibility.

With a full-service project on the table, we relied on our previous dealings with accounting firms and the process we established to guide us from ideation to inception.

Discover and enlightenment

Identify the project

A clear and concise objective based on answers provided in the questionnaire. This should encapsulate the client’s initial thoughts, goals and challenges.

Understanding the client’s design requirements

A series of questions to better understand brand guidelines, website aesthetics, content and assets available to us.

Creative strategy

Based on our analysis of the information provided, we present an overarching strategy that will answer the client objectives and be a catalyst for our creative team.

Beginnings of a brand

Over the course of 4 rounds of creative, e9 presented 70+ logo options.
New Logo

Collateral collaboration

Leveraging the logo look and feel to craft a range of impactful collateral.

Let the development begin

Headlines

Concise yet specific, with bold font weight for added emphasis

Iconography

Simplistic designs to represent industries served

Testimonials

A showcase of clients reinforcing expertise and client relationships

Calls to Action

Dedicated callouts, contact forms and resource downloads

Photo shoot

Professional photography enhances the website, benefits future collateral pieces, and offers a “best foot forward” in recruiting. The lighting and styling included neutral colors, subtle patterns, minimalistic jewelry. Over 2 days we shot 20+ portraits of leadership and candid shots of the team and office interior.

e9digital did an amazing job for our firm's new website, logo and rebrand. From start to finish, e9 was responsive and professional in addressing all our needs and requests. We are very pleased with their creativity and dedication in order to develop our new website.
LM Cohen, LMC
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New York, NY
606 West 57th Street, Suite 4403, New York NY 10019

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