Visitors, from CSOs to emerging scholars, needed to quickly find their place on the UC Davis site, so our goal was to simplify complex information into clear messaging. Our designers used UX best practices to build an intuitive flow, highlighting their research with a prominent CTA and color-coded service areas for easy navigation. To further guide users, especially those less familiar with modern web patterns, we added visual cues like a downward arrow.

We created a visual theme that felt both clean and meaningful to their audience:

• Circular motifs connect the institute’s logo, mission, and global network.
• UX-focused layouts and graphics distill complex information into clear, digestible messaging.
• Venture capitalists and other partners can quickly grasp the institute’s capabilities.

The end result was a flexible website that helps them showcase research, attract talent, and share their impact, driving an ~40% increase in clicks. It also serves as a powerful sales tool, helping them communicate their value and secure future funding.

At e9digital, we design with the audience in mind and empower clients to update their sites easily. Contact us today to learn how we can create impactful, strategic messaging for your organization.