Cooking up a refreshed website for a creative food and beverage consulting firm

Siena Development, known for launching major vegan and CPG products for industry titans like Nestlé and Unilever, needed a website that matched the sophistication and scale of their work. Although they previously relied on e9digital for WordPress upgrades, they returned for a full redesign after being impressed by our sleek, professional aesthetic. Their goal was a modern, upscale site that conveyed efficiency and a “city edge,” aligning with what they admired in our portfolio.

Client
Siena Development
Industry

Design DNA: reinforcing Siena as scientific experts

e9digital highlighted Siena’s impressive portfolio of work and scientific rigor through:

  • Animated client logos of major industry leaders.
  • A vibrant, visually engaging UX with bright colors and clean fonts.
  • Compelling photography that helps convey Siena’s creativity and proven success.
  • A custom logo inspired by both the “S” in Siena and a DNA double helix.

Complex services simplified for converting more startup clients

Our designers focused on clearly conveying the full scope of Siena’s consulting and product development services, especially for startup CPG and beverage clients who may not understand the industry’s complexities. The redesigned homepage uses a modern layout with clickable icons that provide quick explanations of each service, with plus-sign previews that summarize offerings at a glance. These features help visitors quickly grasp Siena’s capabilities and encourage them to explore further through clear calls to action.

A website that boosted vendor inquiries by 137.9% year-over-year

e9digital’s new website design successfully showcases the precision and high quality of Siena’s work. As a result, Siena has attracted the kind of corporate partners it was targeting, with an increase in vendor inquiries by 137.9% year-over-year. According to their CIO, our agency’s redesign directly contributed to a surge in New York City–based clients, boosting confidence in Siena’s ability to meet their needs and pace.

Ready for a website that actually helps you appeal to your target market? Contact e9digital today.

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