One Us Consulting desktop homepage hero with “The Identity Conscious® Management Consultants” headline and DEIA integration messaging

One Us Consulting mobile view featuring Identity Conscious® services overview and consulting methodology section

Consulting Website Design to Elevate DEI Brand Presence for One Us Consulting

One Us Consulting is a Diversity, Equity, and Inclusion (DEI) firm founded by Professor Elissa H. Buxbaum with more than 20 years of experience helping organizations create cultures of belonging. The firm works with major companies—including FX Networks and the BBC—to implement its Identity Conscious™ approach and certificate programs. To grow its impact and better communicate its mission online, One Us partnered with e9digital for a website redesign that would clearly reflect its expertise, brand values, and consulting services.

Client

One Us Consulting

Industry

Professional Services

Services

Their Previous Site Didn’t Reflect DEI Expertise or Brand Identity

Prior to redesign, One Us Consulting’s website lacked the clarity, accessibility, and visual presence needed to convey the firm’s unique approach to DEI. The firm needed a digital platform that would make visitors feel at ease, clearly communicate services and social proof, and support future content growth—while also aligning with the inclusive values at the core of the business.

A webpage for Identity Conscious® features headers about fostering diversity, leadership, and expert guidance, alongside a section on M/WBE compliance and buttons for contact and learning more.

UX-Driven Consulting Website Design That Communicates Inclusion and Credibility

e9digital applied consulting website design best practices to create a site that supports One Us Consulting’s mission and makes a strong first impression. Key elements of the redesign included:

A warm, intentional color palette (peach, orange, and brown) chosen to communicate creativity and inclusivity.
Clear service calls-to-action and pages that encourage visitors to explore offerings and learn more.
User-friendly WordPress build with easy editing functionality so One Us can update and grow content.
ADA accessibility and responsive design to ensure the experience is inclusive for all audiences.

Screenshot of One Us Consulting website displaying illustrated people, the firm's slogan, service descriptions, and a navigation bar on a peach-colored background.

A website section with text about higher education and government strategy, and 20+ years of building inclusive communities, illustrated with two people interacting.

A Brand-Aligned, Accessible Website Built for Growth

The redesigned website now provides One Us Consulting with a digital presence that matches the depth and importance of its work. It clearly communicates the firm’s services, mission, and credibility—while ensuring accessibility and usability across devices. One Us can now grow its brand, publish content, and strengthen SEO with the flexible WordPress structure e9digital delivered.

Screenshot of a website homepage for "The Identity Conscious® Strategy Firm" featuring service descriptions, illustrations, and an introduction to the firm's 20+ years of experience.

A website page displays consulting services, including education and MWBE program support, with illustrations of people and a footer containing contact details and partner logos.

e9digital helped us through the whole process, from conception to the very last detail of functionality. The e9 team was responsive and supportive. They paid attention to who our brand is, and as a DEI professional, I am thrilled with the way e9 promotes ADA and website accessibility best practices for the user experience.

Elissa H Buxbaum — Founder and Director of Education, One Us Consulting

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