Screenshot of the Blue Chip business cleaning service website homepage, featuring a headline about cleaning in New York, a phone number, and navigation menu options.

A woman in a Blue Chip uniform stands smiling above text promoting Blue Chip’s 30+ years of industry experience and custom cleaning services for businesses.

Cleaning up the website to increase conversions for a building maintenance company

Blue Chip Building Maintenance has spent 30 years keeping the New York Metro area spotless. Their offline reputation was strong, but they needed a redesigned website that encouraged building owners, property managers, and superintendents to request a quote. With services ranging from commercial cleaning to window washing, the challenge was laying out their full offering in a way that spoke clearly to each segment of their audience.

Client

Blue Chip Building Maintenance

Industry

Professional Services

Services

Web Design & Development

Encouraging leads to pick up the phone with conversion design

Since Blue Chip closes most clients by phone, the website needed to generate leads and communicate the same trust they bring to every conversation. We designed a calm, trustworthy blue-forward identity with modern typography and a lead-focused homepage that guides visitors exactly where they need to go.

Mirroring how people search using audience-based navigation

The homepage UX mirrors how their audience searches, with:

Service-based and audience-based navigation for maximum clarity and SEO coverage.
Warm, local messaging paired with strong calls to action to create familiarity and confidence from the first scroll.
Reviews, service highlights, client types, and employee spotlights to reassure the visitor and nudge them to contact Blue Chip.

Screenshot of a website for BlueChip Building Maintenance detailing office cleaning services, emphasizing professionalism, customized cleaning plans, and contact options at the bottom.

Infographic listing maintenance programs such as surface cleaning, window cleaning, floor care, and common areas, with an image of a man cleaning a window and text noting 30+ years of industry experience.

A clean path to request services

To reinforce Blue Chip’s reliability, we created a new logo centered on their promise to protect every building “corner-to-corner, floor-to-floor.” The shield-like arrows signal security and care, while a subtle “B” shape adds a modern layer of brand recognition.

With the new site and branding, Blue Chip can fully leverage SEO, convert leads faster, and give busy building owners a clean, intuitive path to requesting services—all built on e9digital’s commitment to design that drives business. Contact us today to learn how we can redesign your website to drive more leads.