Blue Chip Building Maintenance has spent 30 years keeping the New York Metro area spotless. Their offline reputation was strong, but they needed a redesigned website that encouraged building owners, property managers, and superintendents to request a quote. With services ranging from commercial cleaning to window washing, the challenge was laying out their full offering in a way that spoke clearly to each segment of their audience.
Since Blue Chip closes most clients by phone, the website needed to generate leads and communicate the same trust they bring to every conversation. We designed a calm, trustworthy blue-forward identity with modern typography and a lead-focused homepage that guides visitors exactly where they need to go.
The homepage UX mirrors how their audience searches, with:
To reinforce Blue Chip’s reliability, we created a new logo centered on their promise to protect every building “corner-to-corner, floor-to-floor.” The shield-like arrows signal security and care, while a subtle “B” shape adds a modern layer of brand recognition.
With the new site and branding, Blue Chip can fully leverage SEO, convert leads faster, and give busy building owners a clean, intuitive path to requesting services—all built on e9digital’s commitment to design that drives business. Contact us today to learn how we can redesign your website to drive more leads.
