Interior of a subway train with a green-tinted advertisement reading "It's a BIG SYSTEM" visible above the seats.

To avoid all the bureaucratic red tape, the Metropolitan Transit Authority’s (MTA) Inspector General depended on e9digital to cut through this logistical craziness to develop an impactful transit awareness campaign.

Brochure cover and inside spread for the MTA Office of the Inspector General featuring subway imagery, informational text, and the slogan "HELP US KEEP AN EYE ON IT.
An empty subway platform at the 190th Street station, with the Metropolitan Transportation Authority Inspector General seal superimposed in the center.
Entrance to Prince St Station in New York City with a digital sign above displaying a message about monitoring the subway system.
Subway car interior with a public service poster on the wall showing a surveillance camera and message about public vigilance; nearby door reads "Do not lean on door.
Three images show an MTA Inspector General subway poster campaign: online, in a subway car, and at a street-level station entrance.
An iPad displays the Metropolitan Transportation Authority Inspector General's website, shown against a New York City Subway map background.