Every ambitious business needs a strong team behind it to scale funding for its next chapter. SSW Partners invests in high-quality companies and collaborates with partners to create enduring value for all stakeholders. They turned to e9digital to upgrade the look and feel of the website and refresh bios with additional team members.
Before any project starts, our CEO Conrad walks potential clients through the design process to ensure we meet their expectations. After reviewing our credentials, they knew they could trust us for a minimalist design and upgraded UX. Our previous work for an at-home testing technology company and real estate consulting experts gave them confidence.
“Everything we ask you to do or want to do or want to sell you or provide for you on your website, we’re doing for ourselves. We have skin in the game.”— Conrad Strabone, Managing Partner and President | e9digital
53% of people leave a page if it takes more than 3 seconds to load on mobile
Most Americans (98%) own mobile devices. That’s why our team used a minimalist design for the elevated feel and faster load times. CIOs, partners, and CEOs are on a tight schedule, so our designers prioritized a clean, user-friendly style. SSW Partners gave us a website shell PDF as a guide, and we implemented best practices to create the optimal final product. Our team handles these affordable, turnkey website projects all the time.
The condensed homepage features the brand blue to stay true to SSW’s initial marketing, but we added a warm white and sandstone for the call-to-action (CTA) buttons. Our designers used a unique layout to avoid a cookie-cutter feeling, putting the welcome message and “contact us” CTA front and center.
We utilized both UI/UX and SEO best practices through:
- Individualized bio pages for an increased chance of search engine results page (SERP) rankings
- Rounded motifs to frame important content throughout the site
- A fixed left navigation for ease of use
- A balanced homepage photo of Central Park, highlighting the company’s New York presence
Tight deadlines, no compromises
Due to SSW Partners’ clear direction and responsiveness to notes, we were able to complete the project on their tight timeline. The team valued that we stuck to their instructions, yet added our own expertise to ensure the site matched the needs of SSW Partners’ target audience. Due to the guidance of our project manager, we were able to keep projects on tight deadlines, which can be difficult if you are working with a single freelancer juggling multiple clients.
At e9digital, we have no conventional design for any specific industry. We conduct research and follow our clients’ instructions to create an original final product that speaks to their target audience. If your website needs a refresh, contact us today to get started.
