Rare cancer isn’t rare: it represents 1 in 4 cancer diagnoses. Even though rare cancer is common, there are few treatment options for patients and families—leaving them without hope or direction. The life-changing mission of the Alliance for Rare Cancers (ARC) is to integrate and scale solutions for rare cancer challenges using data-driven approaches to improve outcomes.
The Alliance formed from a workshop of 35 rare cancer-focused academic leaders, regulatory experts, and patient advocacy groups that were organized by the Jedi Rare Cancer Foundation, a client of e9digital. The foundation turned to us to translate a design they created for ARC into a responsive website. It needed to educate users about rare cancer, make it easier for rare cancer experts and patients to contact ARC, and present upcoming events.
“e9digital’s clients are geniuses. The collaboration of their genius plus our design genius is what leads to a great website.” — Conrad Strabone, Managing Partner and President | e9digital
Nonprofits must demonstrate the credibility of their staff
According to research from Stanford, it’s critical to show that honest and trustworthy people back your organization. For ARC, our creative team needed to focus on the leadership and bio pages. A group of rare cancer professionals coming together for the alliance was unprecedented, and it showed donors the immense value of what ARC was doing. The leadership page showcases each specialist’s headshot and their organization, giving immediate credibility to ARC.
ARC provided the design for the site, but handed it off to us to actually build and maintain the backend using proven techniques. Our developers build websites on WordPress, with a CMS (content management system) that makes it easier for our clients to add or update new content once the site launches. This essential feature gives our clients complete control over their finished websites.
We also implemented UX best practices throughout the site with:
- A left-aligned logo on the top navigation to make it easy for donors to find their way back to the homepage.
- A hero mission statement to quickly communicate their trailblazing purpose.
- Imagery of smiling patients, showcasing the hope that ARC offers.
A powerful website with exciting results: a 123% increase in visitors
The site continues to grow and attract new visitors, with a 127% increase in website sessions in the past 90 days and a 123% increase in new website users. Additionally, ARC has heard many positive comments about the site, and is pleased with how it spreads the word about their noble cause.
We are proud to be a trusted partner for nonprofit organizations, creating bold and powerful websites that amplify their mission. If you’re looking for a new design that boosts your credibility, contact us today. And if you are interested in donating to the Jedi Rare Cancer Foundation’s cause, you can do so here.
“I have great empathy for our clients. Everything that we do with regard to websites, marketing, and messaging, we’ve implemented for ourselves. That’s why it works.” — Conrad Strabone, Managing Partner and President | e9digital
